What are you trying to say and how are you saying it?
Most communication gurus talk about the top four things when it comes to communication branding: message, audience, goal and delivery. But there’s more to content than just that.
In order for a business or a society to be effective, their message must be made with a holistic, integrated approach in mind, where all content focuses on the following top ten must-do’s:
1) What is your message?
2) What is/are the ultimate purpose or purposes of your message?
3) Who is/are the audience for this message?
4) Do you have the contact information for your needed audience?
5) Do you have competition for this message, and, if so, what part of your message stands out from that competition?
6) What tool or tools will you need to deliver your message?
7) How will the message be tailored for that tool?
8) Who will be in charge of creating the messages?
9) Who, on your team, will be in charge of delivering the messages?
10) Who, on your team, will be in charge of assessing how the messages were received?
You need to make sure your brand is on everyone’s mind – your team and your audience – with every message made.
Creating unique content can be an enjoyable task that allows your entire team – yes, even the receptionist – to own their work in a rewarding way. Your employees spend 1/3rd of their life behind desks you own – and working to create together as a team will have at least the majority of your employees happy to get in the car to drive to work. When people make content – be it in writing articles, blog posts, social network posts, or filming videos, or illustrating graphics, or taking photos – they become, in a sense, owners of that message. That makes them proud and will make them want to be the best they can be.